Ignite Startups: Why Leasing E-Bikes is the Future of Urban Transportation with Ryan Fishel

Episode 97 of the Ignite Podcast

In a world where micromobility is rapidly becoming the go-to mode of transport for urban dwellers, Sweet Spot Bike Leasing is stepping up to transform how people access e-bikes and other short-distance vehicles. Founded by Ryan Fishel, Sweet Spot aims to provide a fintech-driven leasing option that makes high-quality e-bikes more affordable and accessible. In a recent podcast episode, Ryan sat down with host Brian Bell to discuss the journey of building Sweet Spot, the growing demand for e-bikes, and the cultural and economic shifts influencing the micromobility market. For those who may not listen to the podcast, here’s a deep dive into how Sweet Spot is leading this revolution.

The Birth of Sweet Spot Bike Leasing

Ryan Fishel’s journey into the e-bike leasing space began with his family’s experience in the car leasing business. Growing up around car dealerships, he became familiar with the leasing model and saw a similar opportunity in the growing micromobility sector. After developing a passion for cycling and working at bike shops, he recognized that the industry was ripe for disruption. Bikes, especially e-bikes, were becoming incredibly expensive, with some…