Ignite Startups: Breaking Down the Indie Game Industry with Slava Heretz, CEO of Camlann Games

Episode 110 of the Ignite Podcast

For indie game developers, creating and releasing a game is both a thrilling and challenging journey. The gaming industry is vast, but indie developers often face hurdles like limited budgets, challenging marketing, and the need to stand out in a crowded market. Many great indie games, despite their potential, struggle to achieve profitable returns, leading to high-risk ventures that are difficult to sustain. Camlann Games, led by founder and CEO Slava Heretz, is here to change that. Through innovative approaches to data analysis and marketing automation, Camlann is pioneering a way for indie studios to succeed on a level traditionally reserved for the gaming giants.

Indie Gaming and the Economics of Success

During his interview on the Ignite Podcast, Slava Heretz shared insights from his unique background, which combines finance, SaaS experience, and a deep-rooted love for gaming. Originally from Soviet Ukraine, Slava took his professional background in SaaS and finance to shape his approach to indie game publishing. His foundational understanding of unit economics — especially how to achieve positive unit economics — shapes Camlann Games’ strategy. He…